Global Fashion Ecommerce Market Is Estimated To Witness High Growth Owing To Growing Online Shopping Trends
The global fashion ecommerce industry comprises online platforms that sell a wide range of fashion products including apparel, footwear, watches, eyewear and accessories. The market has evolved significantly over the years with the emergence of several exclusive fashion ecommerce platforms that cater to diverse consumer tastes with their unique portfolio of fashion products from leading global and local brands. The industry adopts advanced technologies such as virtual reality, augmented reality and artificial intelligence to enhance customer experience by enabling features like virtual trial, product recommendations, ease of exchange and returns.
The global
fashion ecommerce Market was valued at at US$ 1,626.97 Bn in 2023 and is
expected to exhibit a CAGR of 13% over the forecast period 2023-2030, as
highlighted in a new report published by CoherentMI.
Market Dynamics:
Growing online shopping trends have been a key driver for the growth of the
global fashion ecommerce market over the past few years. Consumers are
increasingly shopping for fashion products online due to benefits like heavy
discounts, seamless payment modes, fast doorstep delivery and improved returns
process. Moreover, COVID-19 pandemic has further accelerated the shift towards
online shopping as people avoid crowded places.
Another major factor fueling the market growth is the ever-expanding target
customer base comprising middle-aged and elderly consumers who are now
embracing digital platforms for shopping. Aggressive marketing strategies by
online fashion retailers through social media platforms have played a vital
role in attracting new age customers. Rising consumer disposable income levels
in emerging economies also present significant expansion opportunities for
market players. However, factors such as threat of counterfeit products and
customer data security issues pose a challenge to the industry.
SWOT Analysis
Strength: The global fashion
ecommerce market offers a wide variety of products from various brands and
designers. This helps customers find products suited to their tastes and
preferences easily from the comfort of their homes. Furthermore, online
shopping provides deep discounts and offers throughout the year which attracts
more customers.
Weakness: Customers prefer to
physically check fabrics and designs when purchasing fashion products. The
inability to see, touch or try products physically is a disadvantage of online
shopping. Moreover, returning or exchanging products purchased online involves
additional logistic costs and efforts.
Opportunity: Rising internet and
smartphone penetration especially in developing regions provides an opportunity
to tap into new customer segments. Personalization and customized fashion
recommendations based on purchase history and feedback can help drive repeat
purchases. Partnerships with offline retailers can help serve omnichannel
customers seamlessly.
Threats: Customers may shift their
spending to other discretionary categories due to economic uncertainties or
rise in costs of living. Aggressive discounting and promotions by retailers can
also impact margins. Stringent privacy laws and technological changes pose
challenges to data-driven decision making.
Key Takeaways
The global Fashion
Ecommerce Market Size was valued at US$ 1,626.97 Bn in 2023 and is
expected to reach US$ 3,250 Bn by 2030, expanding at a compound annual growth
rate (CAGR) of 13% during the forecast period of 2023-2030. The growth is
attributed to increasing popularity of smartphones, rising internet penetration
and improvement in payment gateways and logistics infrastructure especially in
developing economies.
Asia Pacific dominates the global fashion ecommerce market
currently accounting for over 40% market share in 2023. China, India and other
Asian countries are witnessing rapid growth in internet and smartphone users
driving the high adoption of online shopping.
Key Players related content
comprises Key players operating in the global fashion ecommerce market includes Amazon, Flipkart, Myntra,
Snapdeal, Paytm Mall, Shopclues, Jabong, Ajio, Nykaa, Limeroad, SHEIN, and
ROMWE. Amazon and Flipkart together account for over 30% share of the
Indian fashion ecommerce market.
Reasons to Purchase Fashion Ecommerce
Market Report:
1. Enhance the decision-making
process by understanding the strategies that underpin commercial interest with
respect to products, segmentation, and industry verticals.
2. Develop/modify business expansion
plans by using substantial growth offerings in developed and emerging markets.
3. Save and reduce time carrying out
entry-level research by identifying the growth, size, leading players, and
segments in the Fashion Ecommerce Market.
FAQ’s
Q.1 What will the market development pace of the Fashion
Ecommerce Market?
Q.2 What are the sales, revenue, and price analysis of the
top players of the Fashion Ecommerce Market?
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