U.S. Artificial Sweeteners Market Is Estimated To Witness High Growth Owing To Increasing Low-Calorie Snack Products Consumption

 Artificial sweeteners are commonly used as sugar substitutes in beverages, dairy products, cereal, baked goods, confectionery, etc. They are widely used to reduce the calories and carbohydrate content in food and drinks without compromising the sweetness. Increasing health consciousness among consumers has significantly boosted the demand for low-calorie and sugar-free products. Growing adoption of healthy snacking and on-the-go consumption trend in the U.S. has accelerated the demand for low-calorie snack products incorporated with artificial sweeteners.

The global U.S. artificial sweeteners market was valued at US$ 2.66 Bn in 2023 and is expected to exhibit a CAGR of 6.5% over the forecast period 2023 to 2030, as highlighted in a new report published by CoherentMI.

Market Dynamics:

Low-calorie food products incorporated with artificial sweeteners have witnessed substantial growth in the U.S. over the past few years, attributed to rising health awareness among consumers. According to a report by Statista, the U.S. market for low-calorie food and beverage was valued at over US$ 46 billion in 2020 and is expected to grow at a CAGR of 3% during 2021-2025. Growing trend of low-calorie snacking has boosted the demand for artificial sweeteners from snack food manufacturers in the country. Another major driver for the U.S. artificial sweeteners market growth is the increasing popularity of zero-calorie beverages among population of different age groups. Beverages incorporated with artificial sweeteners are perceived as healthier options compared to sugar-sweetened beverages.

U.S. Artificial Sweeteners Market Segmentation
By Product Type
Aspartame
Acesulfame-K
Saccharin
Sucralose
Neotame
Stevia
Others (Luo Han Guo, Cyclamate etc.)
By Application
Beverages
Food
Pharmaceuticals
Personal Care
Tabletop Sweeteners
Others (tobacco, animal feed etc.)
By Form
Powder
Liquid
Granular
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Stores
Others

SWOT Analysis

Strength: The U.S. artificial sweeteners market benefits from growing health consciousness among consumers. The demand for low-calorie and sugar-free food & beverage products is increasing. Many people prefer artificial sweeteners over sugar to manage their weight and control blood sugar levels.

Weakness: Concerns about potential health risks related to the long-term consumption of artificial sweeteners hamper the market growth. Studies linking artificial sweeteners to cancer, diabetes, and other chronic diseases create negative consumer sentiment. Regulatory issues and stringent labeling requirements also act as challenges.

Opportunity: Expanding food application areas represent new opportunities. Food companies are continuously innovating new product formulations and redesigning existing food & beverage portfolios incorporating artificial sweeteners. Growth of online retail channels facilitates access to sugar substitute products.

Threats: Alternative naturally derived sweeteners pose competition. Rising awareness about the health benefits of natural alternatives such as stevia can impact the popularity of artificial sweeteners. Stringent regulations to limit daily intake also pose threats.

Key Takeaways

The global U.S. Artificial Sweeteners Market Size is expected to witness high growth. The market size is forecast to reach US$ 2.66 billion by 2024, growing at a CAGR of 6.5% during the forecast period.

Regional Analysis: North America dominates the market, accounting for over 60% share. The consumption of diet carbonated beverages, low-calorie foods, and sugar-free confectionary products is widespread in the region. California represents the largest consumer base in the U.S.

Key Players: Key players operating in the U.S. artificial sweeteners market are Imperial Sugar, Cumberland Packing Corp., Merisant, Whole Earth, and Sweet'N Low. Imperial Suga and Cumberland Packing Corp. together account for over 40% share.

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FAQ’s

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